FARMING FOR FASHION

Every now and then opportunity knocks. Right now, one of the easiest to hear is the premium opportunity for cashmere fibre. Cashmere production is perfectly suited to the New Zealand environment and to New Zealand farming operations. It’s a sizable opportunity too, with the cashmere clothing market expected to reach USD $3.1 Billion by 2022.

In January 2018, New Zealand Cashmere announced a partnership with Christchurch-based lifestyle fashion brand, Untouched World and Wellington-based yarn engineering firm, Woolyarns. Together they have developed a strategy to commercialise the opportunity for New Zealand grown cashmere fibre.

What’s needed now…is more fibre. To help get the ball rolling New Zealand Cashmere is hard at work travelling around the country discussing the opportunity with farmers.

The group wants an additional 25,000 goats immediately to accelerate the Farming for Fashion project, an initiative designed to support the breeding and farming of New Zealand cashmere for global markets. As a result, New Zealand farmers can now help establish, define, and build a new premium export focused fibre industry, one which plays directly to New Zealand’s strengths, reputation and brand.

If you would like to find out more please register your expression of interest here and we’ll be in touch with you shortly. We have a National Roadshow planned early in the New Year and in the meantime, David Shaw, New Zealand Cashmere’s Managing Director would welcome a personal call or catch up with you anytime…oh, and you’re mates are welcome too. David will shout!